Freda G. Sampson is an advocate for justice and equity.  She is the CEO and lead DEI strategist for the Freda G Sampson, LLC a certified women’s owned business.  Freda consults, strategizes, and facilitates with businesses and organizations throughout the region on diversity, equity, inclusion, and justice.  

Freda was formerly the Director of Diversity and Inclusion for Blue Cross Blue Shield of Michigan.  Prior to that she worked for Michigan Roundtable for Diversity and Inclusion where she managed multiple initiatives that dealt with racial equity in Metropolitan Detroit. Freda is also an entrepreneur.  She owned and operated several coffeehouses in midtown Detroit for over a decade. She is the owner of Vision Publishing LLC, and she is the president of the Frederick G. Sampson Foundation a 501c3 named after her father. Rev. Dr. Frederick G. Sampson was a world-renowned theologian, pastor, and civil rights leader. The Foundation’s mission focuses on legacy, theological education, community engagement, and social justice.

Freda is a certified diversity professional and has a Master of Fine Arts from the University of Michigan, a Bachelor of Arts in Communication from Tennessee State University and an Associate of Arts Degree from Brooks School of Design in Long Beach, CA.  Additionally, she has completed leadership programs including New Detroit’s Multicultural Leadership Program, Harvard University School of Divinity Leadership Program and Leadership Detroit, Class XXXIII.  Freda is a published author and has been featured in Essence magazine and other publications and was selected as one of Crain’s 40 under 40 in 2001. Finally, Freda serves on several non-profit boards, loves to spend time with her tribe, considers wine its own food group.